How Free Customer WiFi Benefits your Business

01 Apr

By: Markus Witcomb

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How Free Customer WiFi Benefits your Business

Coffee shops, Fast food chains, Hotels …you name it. Top grossing businesses around the UK are starting to realise the importance of offering free customer WiFi. If utilised correctly, you just may have the advantage of not only pleasing your customers, but creating loyalty and increasing revenue.

Lack of Customer WiFi Causes Disruption in Service and a Poor Experience

Apple Pay, Paypal, Google Wallet, and other mobile payments are going to become extremely popular in 2016 with EMV requirements. As the mobile phone becomes even more ingrained in our everyday lives, you will likely notice an increased number of customers that are on their phones while checking out.

Most fine dining restaurants have free WiFi. Why? It’s a disruption in service if the customer has to ask the waiter/hostess for the password. If a customer has to send out a quick email during a work lunch or happy hour, why make it difficult for them?

Data plans can be extremely expensive. If your customers have free customer WiFi, they’re more inclined to sign-in to social media and create better outreach for your brand while at your business.

Benefits of Social Media with Free Customer WiFi

There is no denying the Millennial generation lives behind the screens of their phones. They want to ‘check-in’ on Facebook while at their friend’s birthday dinner. They also want to post pictures of their delicious dessert on Instagram. Free WiFi will give your customers the opportunity to easily communicate via social media while also promoting your business at the same time.

Monetising Your Business WiFi

We can help you monetise your free customer WiFi, letting it in effect pay for itself!

We also have a range of solutions that will allow you to track your customers, run a targetted marketing campaign, attract existing customers with new offers (specific to them) and much much more. In fact, the possibilities that we can offer are only as limited as your imagination.

Terms to Get Familiar With

ISP – Internet Service Provider.
Mbps – Megabits per second. Mbps is used to measure data transfer speeds of high bandwidth connections. Your ISP typically uses ‘Mbps’ to outline internet download/upload speed for each user (customer).
Bandwidth – Describes the maximum data transfer rate of a network or internet connection. It measures how much data can be sent over a specific connection in a given amount of time. Typically when your ISP is referring to Bandwidth, they’re referring to the amount of devices/products using the WiFi at any given time.

What Next?

If you already offer WiFi to your customers, then we believe our solution can offer you a more cost-effective marketing campaign as well as a fantastic WiFi solution. We can utilise your existing AP’s or supply you with the latest technology to ensure that your customers capitalise with the new WiFi standards that the latest smart devices now offer.

If you want to start to offer your customers a WiFi experience, and would like to learn more about this service, visit our WiFi solutions page or give us a call.

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